PPC Advertising / Adwords

When you use some words (keywords) in a search engine you are presented with a page of search results which include both "natural" and "paid" results.

Each major search engine has a version of paid advertising. Google's advertising is called Adwords and is by far the most popular. Although there are a variety of options, Adwords is fundamentally a Pay-Per-Click (PPC) system where you only pay if someone clicks on your ad.
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The natural search results cannot be paid for. You can increase your rank by including content on your site that people are actually looking for and implementing an effective search engine optimization (SEO) program.

Qualifications

Lindsay Stewart has met the requirements to be an Adwords Qualified Advertising Professional.

"Individuals must successfully enroll in the Google Advertising Professionals program (sign the Rules of Use and be in good standing), pass the Google Advertising Professional Exam, and meet the other program requirements in order to earn the right to use the AdWords Qualified Individual Logo. This logo can only be used by those who have achieved this level of excellence within the Google Advertising Professionals program." - Google